North Oil Company Qatar : Internal "Balance"
Logo Campaign Study
Circa 2018
Client: NOC Qatar ; Design, Concept, and Copy by Rosalie
This logo presents the “lifestyle program” in a different light. Nowadays, being healthy is not only a basic need, but a luxury. We should treat health not only as a necessity, but also as a fashion statement: “Being fit is fashionable”.
This logo option has also another alternative tagline use: “Style to shape.”
- Meaning, getting into shape and being healthy shouldn’t be viewed as something excessive or a hassle.
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We could treat it as another way to “style” ourselves.

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