North Oil Company Qatar : Internal "Balance"
Logo Campaign Study
Logo Campaign Study
This logo presents the “lifestyle program” in a different light. Nowadays, being healthy is not only a basic need, but a luxury. We should treat health not only as a necessity, but also as a fashion statement: “Being fit is fashionable”.

This logo option has also another alternative tagline use: “Style to shape.”
- Meaning, getting into shape and being healthy shouldn’t be viewed as something excessive or a hassle.
- Meaning, getting into shape and being healthy shouldn’t be viewed as something excessive or a hassle.
We could treat it as another way to “style” ourselves.
